The average rupee value of one sale in your business.
Out of 100 leads your team speaks to, how many buy?
Net profit after all costs — not gross margin.
₹0
Your Maximum Cost Per Lead
₹0
Revenue needed per ₹1 of marketing
Now learn how to hit this number
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From Week 1 of The Growth Engine by Nitin Bardia.
Formula: AOV × Conversion Rate × Net Profit Margin.